Datadog is seeking a talented and strategic Senior Marketing Manager to spearhead demand generation and field marketing efforts in Japan. This role is pivotal to driving pipeline growth through a combination of targeted paid programs, localized owned programs, and high-impact events. The ideal candidate will have deep expertise in the digital marketing landscape, a proven track record in demand generation, and the ability to collaborate effectively across teams.

Marketing

What You’ll Do:

Demand Generation Strategy & Execution

• Owned Programs:
• Localize and execute global campaigns to resonate with the Japanese audience, ensuring maximum engagement.
• Manage email nurture programs, webinars, and content syndication to drive lead generation and progression through the sales funnel.
• Paid Programs:
• Develop and manage third-party paid media programs, including content syndication, programmatic advertising, and paid campaigns on platforms like Google, Meta, Yahoo Japan, LinkedIn, and other relevant channels.
• Leverage paid search (SEM), display advertising, and retargeting strategies to reach key audiences.
• Focus on generating Marketing Qualified Leads (MQLs) and driving measurable pipeline impact.
• Continuously optimize programs for improved lead quality and ROI, based on performance data and insights.

Event Marketing

• Plan, execute, and manage high-value, first-party events, such as Datadog Live, to engage key decision-makers and influencers.
• Handle all aspects of event management, including logistics, budget, production, speaker coordination, and post-event lead management.
• Partner with the partner and sponsored events marketing teams to integrate their efforts into the overall regional strategy for maximum impact.

Sales Collaboration & Enablement

• Act as the liaison between field sales teams and the broader marketing organization, ensuring alignment on priorities, goals, and strategies.
• Collaborate with territory-specific sales teams, sharing account lists and driving targeted engagements to support pipeline goals.
• Provide data-driven insights to inform sales strategies and improve demand generation effectiveness.

Cross-Functional Campaign Management

• Collaborate with US-based demand generation teams to regionalize global content, optimize messaging, and enhance the effectiveness of landing pages and email campaigns.
• Coordinate with internal teams, external vendors, and agencies to deliver integrated campaigns across multiple touchpoints.
• Evaluate the success of programs using robust metrics, and refine strategies to continually improve outcomes.

Strategy & Reporting:

• Develop and execute strategic plans with clear KPIs, forecasts, workflows, and enablement frameworks to meet demand generation and pipeline objectives.
• Monitor campaign performance, analyze results, and report findings to key stakeholders.

Who You Are: 

• 7+ years of relevant field marketing experience in B2B SaaS marketing to the enterprise
• Solution-oriented, highly motivated and proactive self-starter who works well as both team manager and individual contributor.
• Stellar communication and relationship building skills that help you connect with a range of people, from entry-level employees to the C-suite. 
• Apply a growth mindset towards our business, function and your development.
• Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning.
• Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
• Exceptional oral, written, and presentation skills
• Experience with CRM (Salesforce), Google Suite, project management and sales enablement workflows.
• Ability to travel up to 20% of the time.

English will be the primary language for communication with the Head of Field Marketing APJ, regional team, and global leaders, while communication with the local Japan team will be conducted in Japanese.

東京

Base Salary + RSU

９時〜１８時

休憩1時間（実働8時間）

６ヶ月

完全週休二日制（土・日・祝日）

有給休暇（年次有給休暇：初年度10日＋会社裁量により追加付与可能）

オフィスビュッフェランチ（月・水・金）

産前産後休暇

育児休暇

社会保険完備

定期健康診断（年1回）、雇用時検診

各種団体保険加入（個人負担なし）

確定拠出年金(401K／企業型）

通勤交通費支給

携帯電話通話料補助

各種E-learning提供

インフルエンザワクチン接種費用補助

フィットネス費用補助

メンタルケア費用補助

チャイルドケア費用補助

不妊治療支援制度

養子縁組支援制度

ペット里親支援制度

慈善活動参加機会

新入社員RSU付与（入社後も追加付与の可能性あり）

従業員株式購入制度

Datadog主催社内交流イベント

リモート & オフィス出勤のハイブリッド型です。

週3回はオフィスへの勤務が必要です。